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CivicScience's poll units (formerly called widgets) provide an entertaining experience for website visitors while allowing for maximum user data collection and, in turn, the most relevant insights once the code is integrated into the media partner's...
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A deep profile report is a comprehensive comparative tool to get deeper insights into the behavior of a segment or group using a common weighting scheme or to see how a segment compares relative to a benchmark. Most deep profile reports are created...
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Last Updated: 10/21/2024
in InsightStore We are presenting a series of brown bag webinars on various topics. October 16, 2024: Segment enhancements July 31, 2024: Strategic storytelling with data . Here are the slides . March 15, 2024: Dashboards February 15, 2024: Segments a...
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The Chi-square test of independence (also called the Chi-squared test) is a standard measure of association between two categorical variables. It determines whether there is a significant relationship between the variables. If the two categori...
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Last Updated: 12/09/2024
in AudienceLens
An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...
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Some information for each question can only be seen on the Basic Information screen. To access it, find the question you are interested in and click on its text to go to the question results page. Scroll down and click on the Settings heading....
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Last Updated: 02/25/2025
in InsightStore InsightStore 2
So, you've just begun to explore the InsightStore! We know it can seem overwhelming. Let's talk about where you might want to start.
The landing page is our "front door," so to speak, so let's start there with a video that explores it. It g...
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You can use the text box on the questions page to search for keywords in questions. To search, enter one or more search terms in the search box and hit return/enter or click the magnifying glass at the right. The main search field searches key...
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MultiScore reports are versatile objects. They can be used to create scores across more than one question. Another common use is rebasing responses from checkbox questions (i.e., to exclude an opt-out question). Creating a multiscore report ...
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When you log in to the InsightStore , you will be on the landing page. It provides an easy way to access various areas of the InsightStore. Your first name and the name of your organization are displayed in the upper right corner of the land...