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A deep profile report is a comprehensive comparative tool to get deeper insights into the behavior of a segment or group using a common weighting scheme or to see how a segment compares relative to a benchmark. Most deep profile reports are created...
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CivicScience's poll units (formerly called widgets) provide an entertaining experience for website visitors while allowing for maximum user data collection and, in turn, the most relevant insights once the code is integrated into the media partner...
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Last Updated: 10/21/2024
in InsightStore We are presenting a series of brown bag webinars on various topics. October 16, 2024: Segment enhancements July 31, 2024: Strategic storytelling with data . Here are the slides . March 15, 2024: Dashboards February 15, 2024: Segments a...
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MultiScore reports are versatile objects. They can be used to create scores across more than one question. Another common use is rebasing responses from checkbox questions (i.e., to exclude an opt-out question). Creating a multiscore report ...
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When you log in to the InsightStore , you will be on the landing page. It provides an easy way to access various areas of the InsightStore. Your first name and the name of your organization are displayed in the upper right corner of the land...
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You can use the text box on the questions page to search for keywords in questions. To search, enter one or more search terms in the search box and hit return/enter or click the magnifying glass at the right. The main search field searches key...
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Last Updated: 12/09/2024
in AudienceLens
An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...
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Last Updated: 12/09/2024
in InsightStore InsightStore 2
So, you've just begun to explore the InsightStore! We know it can seem overwhelming. Let's talk about where you might want to start.
The landing page is our "front door," so to speak, so let's start there with a video that explores it. It g...
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Users from media partner accounts are able to do anything other users can do in the InsightStore, but they also have access to a few other functions. We've collected links to the articles about those functions here for your convenience. Getting s...
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The Chi-square test of independence (also called the Chi-squared test) is a standard measure of association between two categorical variables. It determines whether there is a significant relationship between the variables. If the two categori...