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Last Updated: 01/04/2026
in AudienceLens
An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...
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Last Updated: 24/03/2026
in InsightStore 2 Crosstabs
The Chi-square test of independence (also called the Chi-squared test) is a standard measure of association between two categorical variables. It determines whether there is a significant relationship between the variables. If the two categori...
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Last Updated: 02/12/2025
in Poll Unit
CivicScience's Poll Units (formerly called widgets) provide an engaging experience for website visitors while enabling maximum user data collection and, in turn, the most relevant insights once the code is integrated into your site. Data collect...
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Last Updated: 01/04/2026
in Poll Unit
You might have noticed the three dots in the upper-right corner of the poll unit (see the green square).
It opens the respondent menu.
This respondent menu allows respondents to remove any of their answers from our datab...
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Last Updated: 27/10/2025
in Poll Unit IDSync
CivicScience has developed a flexible framework for synchronizing digital identifiers between CivicScience and its partners whenever necessary or desired. Either method may be used for integration. Pixel method In the first method, CivicScienc...
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Last Updated: 13/04/2026
in InsightStore 2Explore the InsightStore with ease. Start with our guide on navigating the landing page, finding questions, creating dashboards, and utilizing reports. Dive in now!
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Last Updated: 11/03/2025
in InsightStore 2 Crosstabs
Crosstabs are tables that summarize and analyze data by examining the relationships between two or more variables. They display the frequency of responses to a set of questions broken down into mutually exclusive categories. You could, for insta...
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When deploying engagement questions, the user must Specify a one-time quota of 1000 or fewer responses 1 or Specify an end date that is no more than 8 days after the start date. When creating one-time deployments of value question...
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Last Updated: 20/05/2026
in InsightStore 2 In 2024, we hosted a series of brown-bag webinars on various topics.
October 16, 2024: Segment enhancements
July 31, 2024: Strategic storytelling with data . Here are the slides .
March 15, 2024: Dashboards
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Last Updated: 29/01/2025
in InsightStore 2 Weighting
Weighting is a statistical technique that involves mathematically manipulating data after the fact (i.e., after data collection) to bring the demographics of the survey sample more in line with those of a given population (e.g., the U.S. General P...