Questions fall into three classifications. Only two classifications, value and profile questions, are used for research.
News/pop culture questions
The first question presented to a respondent is usually a news/pop culture question. These questions are typically about an exciting or controversial current topic and are designed to grab the respondent's attention.
At one time, news/pop culture questions were referred to as engagement questions, and you may still see that terminology on some screens in the InsightStore.
News/pop culture questions are generally syndicated.
Value questions
The second question presented is usually a value question. Value questions are about consumer brands, celebrities and other people, or current events and topics.
Value Questions might be syndicated or custom.
Profile questions
The third question is typically a profile question. Profile questions help classify respondents regarding gender, age, and other demographic factors.
Profile questions are usually syndicated.