The purchase intent attributes are as follows:
Category | Attributes |
Entertainment | - Pays to watch entertainment content via website subscriptions
- Frequently goes to movies, sporting events, live music, or comedy events
|
Automotive | - Likely to buy or lease a car in the next 90 days
|
Finance or Insurance | - Likely to purchase a home in the next year
- Likely to switch insurance companies, get a personal loan, or switch banks in the next 6 months
|
Home and Garden | - Follows trends in home design and improvements
- Planning to make eco-friendly improvements to residence
- Planning to purchase furniture in the next 6 months
|
Travel | - Planning some kind of travel in the next month (camping, cruise, airplane, car trip, outdoor activities)
|