Purchase intent attributes

Category 

Attributes 

Entertainment

 

  • Pays to watch entertainment content via website subscriptions
  • Frequently goes to movies, sporting events, live music, or comedy events

Automotive

 

  • Likely to buy or lease a car in the next 90 days

Finance or Insurance

 

  • Likely to purchase a home in the next year
  • Likely to switch insurance companies, get a personal loan, or switch banks in the next 6 months

 

Home and Garden

 

  • Follows trends in home design and improvements
  • Planning to make eco-friendly improvements to residence
  • Planning to purchase furniture in the next 6 months

Travel

  • Planning some kind of travel in the next month (camping, cruise, airplane, car trip, outdoor activities)