Purchase intent attributes

Category 

Attributes 

Entertainment

• Pays to watch entertainment content via website subscriptions
• Frequently goes to movies, sporting events, live music, or comedy events

Automotive

• Likely to buy or lease a car in the next 90 days

Finance or Insurance

• Likely to purchase a home in the next year
• Likely to switch insurance companies, get a personal loan, or switch banks in the next 6 months

Home and Garden

• Follows trends in home design and improvements
• Planning to make eco-friendly improvements to residence
• Planning to purchase furniture in the next 6 months

Travel

• Planning some kind of travel in the next month (camping, cruise, airplane, car trip, outdoor activities)