A segment is a group of CivicScience survey respondents (i.e., a segment of the larger U.S. population) compiled based on responses to poll questions. You can analyze data for specific groups of respondents using segments, such as U.S. Women, U.S. Fathers Aged 45+, Pittsburgh Adults, or Heavy Users of Social Media. In effect, a segment acts like a filter, showing you data for only the respondents you are interested in.
The segments page can be accessed from the main navigation bar on the left of the InsightStore. This page shows the complete list of segments available to the current user.
Definition
While browsing the list of available segments, you can easily view the definition for any segment by clicking on its name and then going to the Settings tab.
Sharing
Click Settings > Sharing to open a page where you can change a segment's sharing permissions. By default, when you create a new segment, only you can view and edit it. To share a segment with everyone in your account, choose Everyone.
Profile
Click Results, then Profile, for a quick overview of a segment's demographic profile, including breakdowns by gender, age, race, and household income.
Compare
If you click Compare, you can compare the responses for any two segments regarding the answers to a predefined list of several dozen critical questions organized by category. Statistically significant differences will be highlighted.
If you wish to see the weighting used for the segment or need to change the weighting, click on the Weighting button in the upper right corner of the Segment Compare screen.
You may need to wait for the system to compute the segment comparison results. Make sure you've applied any weighting changes before the system runs the calculations. You will receive an email notification when the results have been computed. When you receive the notification email, follow the link or refresh the original page to see your results.
The page will load with all results expanded by default.
If you wish to collapse a section, click the black expanding caret on the right.
