The interest attributes are as follows:
Interest | Attributes |
Automotive | - Frequently attends car shows
- Identifies car purchase influencers
- Currently owns or leases a car
- Expresses behaviors around car repairs
|
Economy | - Frequent followers of financial and economic news
|
Food & Drink | - Follows trends and current events for food and cooking
- Seeks out new foods and trends
- Expresses the importance of food in daily life
- Consumes alcohol, coffee, or other beverages frequently
|
News & Politics | - Reads political blogs or news frequently
- Follows local or state political news
- Reads political news more than they once did
|
Elections | - Expresses voting preferences for House of Representative, Senate or Presidential candidates and primaries
|
Political Issues | - Follows politics closely
- Are intrigued by the American political climate
- Expresses social, economic, and political issues of most importance as related to the 2024 election cycle
|
Personal Finance | - Follows business/finance news
- Manages money well.
|
Real Estate | - Follows trends in home design and improvement
- Intends to purchase a home in the next year
|
Sports | - High level of interest in sports
- Share sports news on social media
- Watches sports on television frequently
|
Television | - Watches more than 1 hour of television per day
- Expresses the high importance of television in their lives
|
Travel | - Expresses that travel is a passion
- Frequently travels to other countries
- Considers travel experience level as average or expert
|