Interest attributes

Interest 

Attributes 

Automotive

• Frequently attends car shows
• Identifies car purchase influencers
• Currently owns or leases a car
• Expresses behaviors around car repairs

Economy

• Frequent followers of financial and economic news

Food & Drink

• Follows trends and current events for food and cooking
• Seeks out new foods and trends
• Expresses the importance of food in daily life
• Consumes alcohol, coffee, or other beverages frequently

News & Politics

• Reads political blogs or news frequently
• Follows local or state political news
• Reads political news more than they once did

Elections

• Expresses voting preferences for House of Representative, Senate or Presidential candidates and primaries

Political Issues

• Follows politics closely 
• Are intrigued by the American political climate
• Expresses social, economic, and political issues of most importance as related to the 2024 election cycle

Personal Finance

• Follows business/finance news
• Manages money well.

Real Estate

• Follows trends in home design and improvement
• Intends to purchase a home in the next year

Sports

• High level of interest in sports
• Share sports news on social media
• Watches sports on television frequently

Television

• Watches more than 1 hour of television per day
• Expresses the high importance of television in their lives

Travel  

• Expresses that travel is a passion
• Frequently travels to other countries
• Considers travel experience level as average or expert