AudienceLens is a robust yet straightforward tool for professionals needing to perform efficient audience analysis quickly. The tool permits the fast, insightful analysis of audience segments.
AudienceLens makes it easy to quickly gain a more granular understanding of your audience without a background in research. Take advantage of CivicScience's database of more than 5 billion consumer responses to more than 600,000 poll questions.
Articles
Introduction to AudienceLens
AudienceLens does just one thing and does it very well: audience analysis. It's an interactive tool that goes beyond aggregate data. It's designed for simplicity and ease of use. Within minutes, you will be able to dive deeply into the data to unc...
What is an index?
An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...
Reading the composition figure
When you look at any AudienceLens tab, you'll see the Composition column beside the Index column. So, what does composition represent? The composition is the percentage of the selected audience (not the baseline) for that attribute. In the im...
Attributes
There are six attributes available in AudienceLens. Demographics : CivicScience obtains demographic information from consumers' direct answers to questions. Location : Urbanicity is established through answers to questions. Geography is extrapo...
Interest attributes
The interest attributes are as follows: Interest Attributes Automotive Frequently attends car shows Identifies car purchase influencers Currently owns or leases a car Expresses behaviors around car repairs ...
Purchase intent attributes
The purchase intent attributes are as follows: Category Attributes Entertainment Pays to watch entertainment content via website subscriptions Frequently goes to movies, sporting events, live music, or comedy even...