There are six attributes available in AudienceLens.
Demographics: CivicScience obtains demographic information from consumers' direct answers to questions.
Location: Urbanicity is established through answers to questions. Geography is extrapolated from a respondent's IP address.
Brand favorability: Respondents' attitudes toward various brands are established by asking specific questions.
Interest: Our interest attributes article explores the factors that determine those.
Purchase intent: The factors that determine purchase intent are explored in our purchase intent article.
Consumption: Here, we target respondents' interactions with specific categories. This enhances our understanding of consumer behaviors and preferences.