Attributes

There are six attributes available in AudienceLens.

Demographics: CivicScience obtains demographic information from consumers' direct answers to questions. 

Location: Urbanicity is established through answers to questions. Geography is extrapolated from a respondent's IP address.

Brand favorability: Respondents' attitudes toward various brands are established by asking specific questions.

Interest: Our interest attributes article explores the factors that determine those.

Purchase intent: The factors that determine purchase intent are explored in our purchase intent article.

Consumption: Here, we target respondents' interactions with specific categories. This enhances our understanding of consumer behaviors and preferences.