Star questions are composite questions used to measure sentiment regarding a brand or other entity. Star questions appear to respondents as a single question containing several component questions. Each component question shares a common set of answer choices.
The responses are displayed thus:
One of the key strengths of the star question format is that the respondent is only shown three answer options (component questions) at any one time. However, the star question can have many, many component questions. Also, new component questions can be added to a star question over time. That is not true of any other composite question.