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Updated Articles

  1. Star questions

    Star questions are composite questions used to measure sentiment regarding a brand or other entity. Star questions appear to respondents as a single question containing several component questions. Each component question shares a common set of ...
  2. Forgotten password reset requests

    If you misplace or forget your InsightStore password, there's no need to worry. You can reset it easily if you have access to the associated email account. 1 First, go to the InsightStore login page . Click on the Forgot password? Reset...
  3. Changing your password

    If you can get into the InsightStore and you want to change your password, go to your Profile  and click the Password  link to the left of your user information. Please enter your current password, followed by your new password. 1 Then, c...
  4. Deploying a radio question

    We implemented new requirements for engagement question quotas and durations as of June 2, 2025 . To deploy (or launch) a radio (single-select) question in IS2:  Go to the question's Settings. Choose Deploy.  You'll see this screen. C...
  5. Password requirements

    Your InsightStore password must meet the following requirements: It must have at least eight (8) characters It must use three (3) of the following four (4) types of characters Uppercase letters Lowercase letters Numbers ...
  6. The math behind a crosstab

    The Chi-square test of independence (also called the Chi-squared test) is a standard measure of association between two categorical variables. It determines whether there is a significant relationship between the variables. If the two categori...
  7. Introduction to scores

    Scores provide an alternative view of question results. They define a single metric that aggregates its underlying components into a single number, making it easier to digest and compare with other scores. Instead of having to look at all of the a...
  8. Engagement question quotas and durations

    When deploying engagement questions, the user must Specify a one-time quota of 1000 or fewer responses 1 or Specify an end date that is no more than 8 days after the start date. When creating one-time deployments of value question...
  9. Question permissions

    Questions fall into two permission groups: syndicated and custom. Syndicated questions Syndicated questions are owned by CivicScience and launched in the engagement, value, or profile slots . They are available to all accounts in the Insigh...
  10. Creating a radio question

    Media partners can create and deploy (launch) radio (single-select) questions for their sites. (If any other type of question is needed, please see your account manager.) Before creating a new question, please refer to the question creation gu...