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Last Updated: 12/09/2024
in InsightStore InsightStore 2
So, you've just begun to explore the InsightStore! We know it can seem overwhelming. Let's talk about where you might want to start.
The landing page is our "front door," so to speak, so let's start there with a video that explores it. It g...
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Last Updated: 12/09/2024
in AudienceLens
The purchase intent attributes are as follows: Category Attributes Entertainment Pays to watch entertainment content via website subscriptions Frequently goes to movies, sporting events, live music, or comedy even...
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Last Updated: 12/09/2024
in AudienceLens
The interest attributes are as follows: Interest Attributes Automotive Frequently attends car shows Identifies car purchase influencers Currently owns or leases a car Expresses behaviors around car repairs ...
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Last Updated: 12/09/2024
in AudienceLens
When you look at any AudienceLens tab, you'll see the Composition column beside the Index column. So, what does composition represent? The composition is the percentage of the selected audience (not the baseline) for that attribute. In the im...
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Last Updated: 12/09/2024
in AudienceLens
An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...
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Last Updated: 12/09/2024
in AudienceLens
AudienceLens does just one thing and does it very well: audience analysis. It's an interactive tool that goes beyond aggregate data. It's designed for simplicity and ease of use. Within minutes, you will be able to dive deeply into the data to unc...
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Questions fall into three classifications. Only two classifications, value and profile questions, are used for research. News/pop culture questions The first question presented to a respondent is usually a news/pop culture question. These quest...
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Making a note of the question ID (QID) will make it easier to search for a question again on the InsightStore. Once you are on a question’s page in the InsightStore, the easiest way to locate the question ID is in its URL. The question ID is the n...
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To read, edit, or create a report, click on Reports in the left navigation pane. You'll see the reports screen. To find a report, enter your terms in the search field. Only the names of reports are indexed, so you won't be able to s...
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The Chi-square test of independence (also called the Chi-squared test) is a standard measure of association between two categorical variables. It determines whether there is a significant relationship between the variables. If the two categori...