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Last Updated: 01/04/2026
in AudienceLens
The interest attributes are as follows: Interest Attributes Automotive Frequently attends car shows Identifies car purchase influencers Currently owns or leases a car Expresses behaviors around car repairs ...
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Last Updated: 01/04/2026
in AudienceLens
AudienceLens does just one thing and does it very well: audience analysis. It's an interactive tool that goes beyond aggregate data. It's designed for simplicity and ease of use. Within minutes, you will be able to dive deeply into the data to unc...
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Last Updated: 01/04/2026
in AudienceLens
There are six attributes available in AudienceLens. Demographics : CivicScience obtains demographic information from consumers' direct answers to questions. Location : Urbanicity is established through answers to questions. Geography is extra...
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Last Updated: 01/04/2026
in AudienceLens
An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...
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Last Updated: 01/04/2026
in AudienceLens
When you look at any AudienceLens tab, you'll see the Composition column beside the Index column. So, what does composition represent? The composition is the percentage of the selected audience (not the baseline) for that attribute. In the im...
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Star questions are composite questions used to measure sentiment regarding a brand or other entity. Star questions appear to respondents as a single question containing several component questions. Each component question shares a common set of ...
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If you misplace or forget your InsightStore password, there's no need to worry. You can reset it easily if you have access to the associated email account. 1 First, go to the InsightStore login page . Click on the Forgot password? Reset...
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If you can get into the InsightStore and you want to change your password, go to your Profile and click the Password link to the left of your user information. Please enter your current password, followed by your new password. 1 Then, c...
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We implemented new requirements for engagement question quotas and durations as of June 2, 2025 . To deploy (or launch) a radio (single-select) question in IS2: Go to the question's Settings. Choose Deploy. You'll see this screen. C...
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Your InsightStore password must meet the following requirements:
It must have at least eight (8) characters
It must use three (3) of the following four (4) types of characters
Uppercase letters
Lowercase letters
Numbers
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