Updated Articles

  1. Creating a radio question

    Media partners can create and launch radio (single-select) questions specifically for their sites. (If matrix or checkbox questions are needed, please see your account manager.) Before creating a new question, please refer to the question creati...
  2. Interest attributes

    Interest  Attributes  Automotive   Frequently attends car shows Identifies car purchase influencers Currently owns or leases a car Expresses behaviors around car repairs Economy Frequent followers of financial...
  3. Purchase intent attributes

    Category  Attributes  Entertainment   Pays to watch entertainment content via website subscriptions Frequently goes to movies, sporting events, live music, or comedy events Automotive   Likely to buy or lease a...
  4. Question classifications

    Questions fall into three classifications. Only two classifications, value and profile questions, are used for research. News/pop culture questions The first question presented to a respondent is usually a news/pop culture question. News/pop cu...
  5. Question creation guidelines

    All questions should: Be neutral and balanced, showing no bias Be sensitive to current events Use language recognizable to humans, not robots or professional survey-takers Have mutually exclusive answer choices - each answer option must be co...
  6. Poll unit admin tool

    After the poll unit is installed on your site, you may manage the instance through the poll unit admin tool. To do so, you must be logged in to the InsightStore 1 . The poll unit admin controls are displayed at the lower right corner of the poll...
  7. Pinning a news/pop culture question to your poll

    Using the poll unit admin tool , you can link to a specific news/pop culture question.  Sign in to InsightStore 1. The login page is at  https://www.civicscience.com/iqpoll/Login . Find the question you want to ask via the InsightStore questi...
  8. Introduction to the poll unit

    CivicScience's poll units provide an entertaining experience for website visitors while allowing for maximum user data collection and, in turn, the most relevant insights once the code is integrated into the media partner's site. Data collected fr...
  9. Using poll units with Google Tag Manager

    It is possible to utilize Google Tag Manager (GTM) to inject a tag of custom HTML based on a trigger.  First, create a custom HTML tag:  Next, insert the poll unit integration code from the InsightStore or provided by the account manager. ...
  10. Video: IS2 landing page

    This video explores the InsightStore 2 landing page. Your browser does not support HTML5 video. ...