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Last Updated: 09/04/2026
in InsightStore 2 Segments
On February 15, 2024, we had a lunch-and-learn webinar on segments.
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Here is the slide deck . ...
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Last Updated: 08/04/2026
in InsightStore 2 Questions
CivicScience has attached IAB ( Interactive Advertising Bureau ) content labels to shared questions. Labels can be used to locate topics. For example, if a shared question is worded, "Did you watch the nightly news last night?" you will not find...
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Before a question receives any responses, an administrator can delete it . To do so, go to Question > Settings > Edit . If I wanted to delete question xxxxxx, I would go to https://insightstore.civicscience.com/questions/ xxxxxx /settings/e...
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Last Updated: 01/04/2026
in Poll Unit
You might have noticed the three dots in the upper-right corner of the poll unit (see the green square).
It opens the respondent menu.
This respondent menu allows respondents to remove any of their answers from our datab...
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Last Updated: 01/04/2026
in AudienceLens
The purchase intent attributes are as follows: Category Attributes Entertainment Pays to watch entertainment content via website subscriptions Frequently goes to movies, sporting events, live music, or comedy even...
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Last Updated: 01/04/2026
in AudienceLens
The interest attributes are as follows: Interest Attributes Automotive Frequently attends car shows Identifies car purchase influencers Currently owns or leases a car Expresses behaviors around car repairs ...
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Last Updated: 01/04/2026
in AudienceLens
AudienceLens does just one thing and does it very well: audience analysis. It's an interactive tool that goes beyond aggregate data. It's designed for simplicity and ease of use. Within minutes, you will be able to dive deeply into the data to unc...
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Last Updated: 01/04/2026
in AudienceLens
There are six attributes available in AudienceLens. Demographics : CivicScience obtains demographic information from consumers' direct answers to questions. Location : Urbanicity is established through answers to questions. Geography is extra...
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Last Updated: 01/04/2026
in AudienceLens
An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...
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Last Updated: 01/04/2026
in AudienceLens
When you look at any AudienceLens tab, you'll see the Composition column beside the Index column. So, what does composition represent? The composition is the percentage of the selected audience (not the baseline) for that attribute. In the im...