There are six attributes available in AudienceLens. Demographics : CivicScience obtains demographic information from consumers' direct answers to questions. Location : Urbanicity is established through answers to questions. Geography is extra...
Choosing an appropriate weighting scheme CivicScience offers many custom weighting schemes. Therefore, a common question is how to choose a weighting scheme appropriate for your research needs. To select a weighting scheme that suits your researc...
Question tags can be used to organize your questions in the InsightStore. Tagging a question will make it easier for you to find related questions throughout the system. Tags can also be used to define question lists on dashboards. Tags can be s...
The Profile section shows the question's answers broken down into several categories: Gender Age Race Income Education Urbanicity Parental Status To reach the profile, find the question you're interested in and click on its text to reach t...
The following information is valid only for radio questions. Making a note of a radio question's ID (QID) will make it easier to search for that question again in the InsightStore. When you are viewing a radio question’s details page in the I...
To clone a MultiScore report, go to the Settings tab, then all the way to the bottom of the page. Click Clone . (If you do not see that button, you do not have edit permissions for the report in question.) You will see this modal: On...
Each field on the Basic Information screen is required. To change your first name, last name, or email address, please enter the new information here and hit Save .
Be very careful if you change your email address. ...
The interest attributes are as follows: Interest Attributes Automotive Frequently attends car shows Identifies car purchase influencers Currently owns or leases a car Expresses behaviors around car repairs ...
To delete a Deep Profile report, open it and go to the Settings > Definition tab. Scroll to the buttons at the bottom. Use the red Delete button. You'll see this modal. If you use the red Delete button here, the report will be dele...