There are six attributes available in AudienceLens. Demographics : CivicScience obtains demographic information from consumers' direct answers to questions. Location : Urbanicity is established through answers to questions. Geography is extra...
The function of crosstabs is the same for media partners and all other users, with one exception. Media partners have access to a network filter for all variables in a column. The filter can use any network available to the account. ...
Scorecard reports are flexible, tabular reports that combine data from multiple questions and can be segmented in any way you choose. Go to the Reports item in the left navigation bar to access or create a scorecard. If there are many reports i...
To clone a MultiScore report, go to the Settings tab, then all the way to the bottom of the page. Click Clone . (If you do not see that button, you do not have edit permissions for the report in question.) You will see this modal: On...
Choosing an appropriate weighting scheme CivicScience offers many custom weighting schemes. Therefore, a common question is how to choose a weighting scheme appropriate for your research needs. To select a weighting scheme that suits your researc...
To filter a MultiTimeview report, open the report to its Results tab. Click on the FILTER MULTITIMEVIEW dropdown. Select one of the options and hit Apply . ...
The interest attributes are as follows: Interest Attributes Automotive Frequently attends car shows Identifies car purchase influencers Currently owns or leases a car Expresses behaviors around car repairs ...
The following information is valid only for radio questions. Making a note of a radio question's ID (QID) will make it easier to search for that question again in the InsightStore. When you are viewing a radio question’s details page in the I...
The Profile section shows the question's answers broken down into several categories: Gender Age Race Income Education Urbanicity Parental Status To reach the profile, find the question you're interested in and click on its text to reach t...
The Customization tab under each target's settings has many fields. Changes here can wreak havoc upon your poll unit, so it's best not to change them lightly.
Basic customizations
In-article polling
In Article Polling has four...