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You can use question compare to see how the respondents to a question also answered any other question in our system. A chi-squared test is performed on each table to determine statistical significance, and cells with highlighted green or red pe...
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Last Updated: 12/05/2025
in InsightStore 2 Crosstabs
To edit a crosstab, start with the Settings tab to change the Crosstab Name . Click Update when you're finished. To change the variables, go to the Columns/Rows tab. Each row and column variable can be edited using the first icon to th...
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Last Updated: 01/04/2026
in AudienceLens
There are six attributes available in AudienceLens. Demographics : CivicScience obtains demographic information from consumers' direct answers to questions. Location : Urbanicity is established through answers to questions. Geography is extra...
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Last Updated: 06/02/2025
in InsightStore 2 Crosstabs
By default, only you can see crosstabs that you create. If you wish to allow others to view your crosstab, click on the Sharing tab. Find the name of the user(s) in your organization to whom you wish to grant permission to view the crosstab. R...
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Media partners can create and deploy (launch) radio (single-select) questions for their sites. (If any other type of question is needed, please see your account manager.) Before creating a new question, please refer to the question creation gu...
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Last Updated: 12/08/2025
in InsightStore 2 Questions
Questions fall into three classifications. Only two classifications, value and profile questions, are used for research. Engagement questions The first question presented to a respondent is usually an engagement question. These questions are ...
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The questions list shows a lot of information about each question, but even more is available on the question details page. The top section of the question details page shows the question results. The question results contain: The text of the que...
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Last Updated: 22/04/2026
in InsightStore 2 Segments
A segment is a group of CivicScience survey respondents (i.e., a segment of the larger U.S. population) compiled based on responses to poll questions. You can analyze data for specific groups of respondents using segments, such as U.S. Women , U...
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Last Updated: 02/04/2025
in InsightStore 2 Dashboards
A dashboard is a collection of user-configured dashlets , which are pieces of information or data. Users may create, configure, and share as many dashboards as they like. They may be organized by topic, project, or any other characteristic. You...
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Last Updated: 01/04/2025
in InsightStore 2 Questions
Question tags can be used to organize your questions in the InsightStore. Tagging a question will make it easier for you to find related questions throughout the system. Tags can also be used to define question lists on dashboards. Tags can be s...