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Last Updated: 12/09/2024
in AudienceLens
AudienceLens does just one thing and does it very well: audience analysis. It's an interactive tool that goes beyond aggregate data. It's designed for simplicity and ease of use. Within minutes, you will be able to dive deeply into the data to unc...
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Users from media partner accounts are able to do anything other users can do in the InsightStore, but they also have access to a few other functions. We've collected links to the articles about those functions here for your convenience. Getting...
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Answer groupings provide you with an alternative view of question results. You can combine answer options and apply unique labels that mirror your research objectives. For example, consider the question, “How much do you like to eat at Chipotle?”...
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Last Updated: 11/05/2025
in InsightStore 2 Getting aroundNavigate the InsightStore with ease. Discover streamlined links to Analyze, Explore, and Labs sections. Manage your account with Profile and Help. Explore now!
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Last Updated: 03/14/2025
in InsightStore 2 Crosstabs To export the data from a crosstab, go to the Exports tab. You will see a list of any prior exports with their status, creation date, and download link. Use the Preview Export button to see how your export will look. The preview does not c...
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Scores provide you with an alternative view of question results. They offer the ability to define one metric that represents its underlying components in a single resulting number, making it, therefore, easier to digest and compare to other scores...
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The questions list shows a lot of information about each question, but if you want further information, you can click on a question's text to go to the question details page. The top section of the question details page shows the question results. ...
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Media partners can create and deploy (launch) radio (single-select) questions for their sites. (If matrix or checkbox questions are needed, please see your account manager.) Before creating a new question, please refer to the question creation g...
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Last Updated: 08/12/2025
in InsightStore 2 Questions
Questions fall into three classifications. Only two classifications, value and profile questions, are used for research. Engagement questions The first question presented to a respondent is usually an engagement question. These questions are ...
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Scorecard reports are flexible, tabular reports that combine data from multiple questions and can be segmented in any way you choose. Go to the Reports item in the left navigation bar to access or create a scorecard. If there are many reports i...