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Last Updated: 12/09/2024
in AudienceLens
An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...
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Last Updated: 12/03/2024
in InsightStore 2 Crosstabs
The Chi-square test of independence (also called the Chi-squared test) is a standard measure of association between two categorical variables. It determines whether there is a significant relationship between the variables. If the two categori...
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Last Updated: 10/09/2025
in Poll unit
CivicScience's poll units (formerly called widgets) provide an entertaining experience for website visitors while allowing for maximum user data collection and, in turn, the most relevant insights once the code is integrated into the media partn...
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Last Updated: 06/30/2025
in InsightStore 2Explore the InsightStore with ease. Start with our guide on navigating the landing page, finding questions, creating dashboards, and utilizing reports. Dive in now!
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A Deep Profile report is a comprehensive comparative tool that uses a common weighting scheme to gain deeper insights into the behavior of a segment or group or to see how a segment compares to a benchmark. Most Deep Profile reports are created b...
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Last Updated: 10/21/2024
in InsightStore 2 We are presenting a series of brown bag webinars on various topics. October 16, 2024: Segment enhancements July 31, 2024: Strategic storytelling with data . Here are the slides . March 15, 2024: Dashboards February 15, 2024: Segments a...
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Some information for each question can only be seen on the Basic Information screen. To access it, find the question you are interested in and click on its text to go to the question results page. Scroll down and click on the Settings heading....
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Last Updated: 08/13/2025
in InsightStore 2 Getting aroundAccess InsightStore easily: navigate projects, explore questions, access dashboards, and stay updated with news and insights. Start exploring now!
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Last Updated: 10/27/2025
in Poll unit IDSync
CivicScience has developed a flexible framework for synchronizing digital identifiers between CivicScience and its partners whenever necessary or desired. Either method may be used for integration. Pixel method In the first method, CivicScienc...
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Last Updated: 08/25/2025
in InsightStore 2 Questions
The library of questions in CivicScience's InsightStore is the foundation of all the data we collect and analyze. We use questions to gather information from voluntary respondents. We ask questions through a network of websites (owned by our media...