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Created On: 03/04/2024
in AudienceLens There are six attributes available in AudienceLens. Demographics : CivicScience obtains demographic information from consumers' direct answers to questions. Location : Urbanicity is established through answers to questions. Geography is extrapo...
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Created On: 03/04/2024
in AudienceLens
The purchase intent attributes are as follows: Category Attributes Entertainment Pays to watch entertainment content via website subscriptions Frequently goes to movies, sporting events, live music, or comedy even...
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Created On: 03/04/2024
in AudienceLens
The interest attributes are as follows: Interest Attributes Automotive Frequently attends car shows Identifies car purchase influencers Currently owns or leases a car Expresses behaviors around car repairs ...
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Created On: 03/04/2024
in AudienceLens
An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...
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Created On: 02/21/2024
in InsightStore 2 We are presenting a series of brown bag webinars on various topics. October 16, 2024: Segment enhancements July 31, 2024: Strategic storytelling with data . Here are the slides . March 15, 2024: Dashboards February 15, 2024: Segments a...
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Created On: 02/21/2024
in InsightStore 2 Segments
On February 15, 2024, we had a lunch-and-learn webinar on segments. Here's the video!
Your browser does not support HTML5 video. Here is the slide deck . ...
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Created On: 02/07/2024
in AudienceLens
AudienceLens does just one thing and does it very well: audience analysis. It's an interactive tool that goes beyond aggregate data. It's designed for simplicity and ease of use. Within minutes, you will be able to dive deeply into the data to unc...
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Created On: 02/05/2024
in InsightStore 2 Segments
It's one thing to know how to create a segment . You may have wondered why you would do that, though. Segments allow us to focus on better understanding how a certain group of people makes decisions. What are their behaviors or preferences? How ...
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The Profile section shows the question's answers broken down into several categories: Gender Age Race Income Education Urbanicity Parental Status To reach the profile, find the question you're interested in and click on its text to reach t...
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If you are logged in to the InsightStore, you can view responses for the question currently displayed on your site in the poll unit admin tool. Click on the gear in the lower right corner of the poll, then go to the Current Question tab. After a...