You've created your first crosstab! Now, let's view it. We will use a very simple crosstab as an example. Across the top are a series of checkboxes for these elements: row percentage column percentage percentage from expected row total col...
Segment permissions determine who can use those segments. They fall into three groups. Syndicated segments belong to CivicScience. They are available for use by all accounts in the InsightStore. Shared segments belong to CivicScience. They a...
When you look at any AudienceLens tab, you'll see the Composition column beside the Index column. So, what does composition represent? The composition is the percentage of the selected audience (not the baseline) for that attribute. In the im...
We implemented new requirements for engagement question quotas and durations as of June 2, 2025 . To deploy (or launch) a radio (single-select) question in IS2: Go to the question's Settings. Choose Deploy. You'll see this screen. C...
DataScribe is CivicScience's answer to your site's need for fresh, relevant content. Drawing on our database of over 600,000 poll questions and 5 billion consumer insights, it uses AI to write news articles about the latest trends. DataScribe is...
It is very simple to export your dashboard to a PowerPoint file. Simply click the Export button to the right of the dashboard's title. A PowerPoint file will be generated and downloaded. Before you hit that button, though, if you've used an...
We hosted a brown bag webinar about dashboards on March 15, 2024. We discussed why you'd want to use a dashboard, how to design one, and how to create one.
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Here is the slide deck .
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There are six attributes available in AudienceLens. Demographics : CivicScience obtains demographic information from consumers' direct answers to questions. Location : Urbanicity is established through answers to questions. Geography is extra...
The purchase intent attributes are as follows: Category Attributes Entertainment Pays to watch entertainment content via website subscriptions Frequently goes to movies, sporting events, live music, or comedy even...
The interest attributes are as follows: Interest Attributes Automotive Frequently attends car shows Identifies car purchase influencers Currently owns or leases a car Expresses behaviors around car repairs ...