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  1. View a crosstab

    You've created your first crosstab! Now, let's view it. We will use a very simple crosstab as an example.  Across the top are a series of checkboxes for these elements: row percentage column percentage percentage from expected row total col...
  2. Segment permissions

    Segment permissions determine who can use those segments. They fall into three groups. Syndicated segments belong to CivicScience. They are available for use by all accounts in the InsightStore. Shared  segments belong to CivicScience. They a...
  3. Reading the composition figure

    When you look at any AudienceLens tab, you'll see the Composition column beside the Index  column. So, what does composition represent? The composition is the percentage of the selected audience (not the baseline) for that attribute. In the im...
  4. Deploying a radio question

    We implemented new requirements for engagement question quotas and durations as of June 2, 2025 . To deploy (or launch) a radio (single-select) question in IS2:  Go to the question's Settings. Choose Deploy.  You'll see this screen. C...
  5. What is DataScribe?

    DataScribe is CivicScience's answer to your site's need for fresh, relevant content. Drawing on our database of over 600,000 poll questions and 5 billion consumer insights, it uses AI to write news articles about the latest trends.  DataScribe is...
  6. Exporting a Dashboard

    It is very simple to export your dashboard to a PowerPoint file. Simply click the  Export  button to the right of the dashboard's title. A PowerPoint file will be generated and downloaded. Before you hit that button, though, if you've used an...
  7. Dashboards webinar

    We hosted a brown bag webinar about dashboards on March 15, 2024. We discussed why you'd want to use a dashboard, how to design one, and how to create one. Your browser does not support HTML5 video. Here is the slide deck . ...
  8. Attributes

    There are six attributes available in AudienceLens. Demographics : CivicScience obtains demographic information from consumers' direct answers to questions.  Location : Urbanicity is established through answers to questions. Geography is extra...
  9. Purchase intent attributes

    The purchase intent attributes are as follows: Category  Attributes  Entertainment   Pays to watch entertainment content via website subscriptions Frequently goes to movies, sporting events, live music, or comedy even...
  10. Interest attributes

    The interest attributes are as follows: Interest  Attributes  Automotive   Frequently attends car shows Identifies car purchase influencers Currently owns or leases a car Expresses behaviors around car repairs ...