An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...
We are presenting a series of brown bag webinars on various topics. October 16, 2024: Segment enhancements July 31, 2024: Strategic storytelling with data . Here are the slides . March 15, 2024: Dashboards February 15, 2024: Segments ...
On February 15, 2024, we had a lunch-and-learn webinar on segments. Here's the video!
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Here is the slide deck . ...
AudienceLens does just one thing and does it very well: audience analysis. It's an interactive tool that goes beyond aggregate data. It's designed for simplicity and ease of use. Within minutes, you will be able to dive deeply into the data to unc...
It's one thing to know how to create a segment . You may have wondered why you would do that, though. Segments allow us to focus on better understanding how a certain group of people makes decisions. What are their behaviors or preferences? How ...
The Profile section shows the question's answers broken down into several categories: Gender Age Race Income Education Urbanicity Parental Status To reach the profile, find the question you're interested in and click on its text to reach t...
If you are logged in to the InsightStore, you can view responses for the question currently displayed on your site in the poll unit admin tool. Click on the gear in the lower right corner of the poll, then go to the Current Question tab. After a...
You might have noticed the question timing filters and wondered about the terms tracking, cyclical, and archived. Tracking questions are those that are always collecting responses, such as those on demographics. Cyclical questions are those that a...
You might have noticed the three dots in the upper-right corner of the poll unit (see the green square).
It opens the respondent menu.
This respondent menu allows respondents to remove any of their answers from our datab...