New Articles

  1. Exporting a dashboard

    It is very simple to export your dashboard to a PowerPoint file. Simply click the  Export  button to the right of the dashboard's title. A PowerPoint file will be generated and downloaded. Before you hit that button, though, if you've used an...
  2. Dashboards webinar

    We hosted a brown bag webinar about dashboards on March 15, 2024. We discussed why you'd want to use a dashboard, how to design one, and how to create one. Your browser does not support HTML5 video. Here is the slide deck . ...
  3. Attributes

    There are six attributes available in AudienceLens. Demographics : CivicScience obtains demographic information from consumers' direct answers to questions.  Location : Urbanicity is established through answers to questions. Geography is extrapo...
  4. Purchase intent attributes

    Category  Attributes  Entertainment   Pays to watch entertainment content via website subscriptions Frequently goes to movies, sporting events, live music, or comedy events Automotive   Likely to buy or lease a...
  5. Interest attributes

    Interest  Attributes  Automotive   Frequently attends car shows Identifies car purchase influencers Currently owns or leases a car Expresses behaviors around car repairs Economy Frequent followers of financial...
  6. What is an index?

    An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...
  7. Webinar videos

    We are presenting a series of brown bag webinars on various topics.  March 15, 2024: Dashboards February 15, 2024: Segments and a brief introduction to Sage Let us know  if there's a topic you would like us to cover! ...
  8. Segments webinar

    On February 15, 2024, we had a lunch-and-learn webinar on segments. Here's the video! Your browser does not support HTML5 video. Here is the slide deck . ...
  9. Introduction to AudienceLens

    AudienceLens does just one thing and does it very well: audience analysis. It's an interactive tool that goes beyond aggregate data. It's designed for simplicity and ease of use. Within minutes, you will be able to dive deeply into the data to unc...
  10. Why would you create a segment?

    It's one thing to know how to create a segment . You may have wondered why you would do that, though. Segments allow us to focus on better understanding how a certain group of people makes decisions. What are their behaviors or preferences? How do...