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You've created your first crosstab report! Now, let's view it. We will use a very simple crosstab as an example. Across the top of the report are a series of checkboxes for these elements: row percentage column percentage percentage from exp...
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Segment permissions determine who can use those segments. They fall into three groups. Syndicated segments belong to CivicScience. They are available for use by all accounts in the InsightStore. Shared segments belong to CivicScience. They a...
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Created On: 07/19/2024
in AudienceLens
When you look at any AudienceLens tab, you'll see the Composition column beside the Index column. So, what does composition represent? The composition is the percentage of the selected audience (not the baseline) for that attribute. In the im...
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To deploy (or launch) a radio (single-select) question in IS2: Go to the question's Settings. Choose Deploy. You'll see this screen. Choose who will be asked the question. If you want the question seen by all respondents, use the As...
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It is very simple to export your dashboard to a PowerPoint file. Simply click the Export button to the right of the dashboard's title. A PowerPoint file will be generated and downloaded. Before you hit that button, though, if you've used an...
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We hosted a brown bag webinar about dashboards on March 15, 2024. We discussed why you'd want to use a dashboard, how to design one, and how to create one.
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Here is the slide deck .
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Created On: 03/04/2024
in AudienceLens There are six attributes available in AudienceLens. Demographics : CivicScience obtains demographic information from consumers' direct answers to questions. Location : Urbanicity is established through answers to questions. Geography is extrapo...
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Created On: 03/04/2024
in AudienceLens
Category Attributes Entertainment Pays to watch entertainment content via website subscriptions Frequently goes to movies, sporting events, live music, or comedy events Automotive Likely to buy or lease a...
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Created On: 03/04/2024
in AudienceLens
Interest Attributes Automotive Frequently attends car shows Identifies car purchase influencers Currently owns or leases a car Expresses behaviors around car repairs Economy Frequent followers of financial...
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Created On: 03/04/2024
in AudienceLens
An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...