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Created On: 03/04/2024
in AudienceLens
Interest Attributes Automotive Frequently attends car shows Identifies car purchase influencers Currently owns or leases a car Expresses behaviors around car repairs Economy Frequent followers of financial...
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Created On: 03/04/2024
in AudienceLens
An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...
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Created On: 02/21/2024
in InsightStore InsightStore 2
We are presenting a series of brown bag webinars on various topics. July 31, 2024: Strategic storytelling with data March 15, 2024: Dashboards February 15, 2024: Segments and a brief introduction to Sage Let us know if there's a t...
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On February 15, 2024, we had a lunch-and-learn webinar on segments. Here's the video!
Your browser does not support HTML5 video. Here is the slide deck . ...
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Created On: 02/07/2024
in AudienceLens
AudienceLens does just one thing and does it very well: audience analysis. It's an interactive tool that goes beyond aggregate data. It's designed for simplicity and ease of use. Within minutes, you will be able to dive deeply into the data to unc...
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It's one thing to know how to create a segment . You may have wondered why you would do that, though. Segments allow us to focus on better understanding how a certain group of people makes decisions. What are their behaviors or preferences? How do...
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Created On: 01/31/2024
in Sage Q: Is this program free? A: Yep, it's free. There are no charges for using Sage for editorial research purposes for qualifying media organizations, as part of our long-standing commitment to supporting journalism. However, CivicScience reserves...
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Created On: 01/24/2024
in Sage When we set you up as a new Sage user, you will receive three email messages from SageSupport@civicscience.com . Please add that email to your contacts to keep our messages out of your spam folder. The first email’s subject line is “Thanks for sig...
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The Profile section shows the question's answers broken down into several categories: Gender Age Race Income Education Urbanicity Parental Status To reach the profile, find the question you're interested in and click on its text to reach t...
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Created On: 01/22/2024
in Sage If you are an InsightStore user, please contact your account manager to arrange for access to Sage. If you are not a current InsightStore user, you can sign up for a free trial of Sage . ...