Updated Articles

  1. Creating a Deep Profile report

    To create a new Deep Profile report, use the Reports link in the left navigation pane, then click on the blue Create button. Select Deep Profile from the dropdown menu.  On the next page, give your report a descriptive name. Cho...
  2. Introduction to Deep Profile reports

    A Deep Profile report is a comprehensive comparative tool that uses a common weighting scheme to gain deeper insights into the behavior of a segment or group or to see how a segment compares to a benchmark. Most Deep Profile reports are created b...
  3. Media partner filters for MultiScore reports

    Media partners have two additional filter fields at the top of each MultiScore report. The first additional field,  Target , allows you to filter the report's results by each of your targets. The second additional field,  Network , defaults t...
  4. Deleting a MultiScore report

    To delete a MultiScore report, go to the Settings tab and scroll to the bottom of the page. The red Delete button is in the lower-left corner of the page. If you click   Delete you will see this modal: Use the delete function with...
  5. Sharing a MultiScore report

    If you wish to allow others to view your MultiScore report, click on Settings , then Sharing . There are three levels of permissions. The default is No Access , meaning they cannot see the report. Read Only  access will allow them to vi...
  6. Filtering or weighting a MultiScore report

    To filter or weight a MultiScore report, use the dropdown menus at the top of the multiscore report page. You may filter by segment or date and apply any appropriate weighting scheme. ...
  7. Editing a MultiScore report

    To edit a MultiScore report, go to its Settings tab to change any report component. If you make any changes to the scores or formula, you will need to validate the formula again. Click Update when you're finished. ...
  8. Cloning a MultiScore report

    To clone a MultiScore report, go to the Settings tab, then all the way to the bottom of the page. Click Clone . (If you do not see that button, you do not have edit permissions for the report in question.) You will see this modal: On...
  9. Creating a MultiScore report

    To create a MultiScore report, go to the Reports page and use the blue Create button. Select MultiScore from the dropdown menu. Next, you will see this form. Give your report a descriptive name, then click Add Score . Next, you'll s...
  10. Introduction to MultiScore reports

    MultiScore reports are versatile objects. They can be used to create scores across more than one question. Another common use is rebasing responses from checkbox questions (i.e., to exclude an opt-out question).  Creating a MultiScore report...