Updated Articles

  1. Searching for segments

    The search bar at the top of the Segments page (number one below) and the permissions list (number two below) can filter the segments list. Use the dropdown box on the right (number three below) to sort the list.  Segments, like questions, ...
  2. Question creation guidelines

    All questions should: Be neutral and balanced, showing no bias. Be sensitive to current events. Use language recognizable to humans, not robots or professional survey-takers. Have mutually exclusive answer choices - each answer option must be...
  3. Use an existing question

    The Use an Existing Question  sub-tab permits you to pin an existing question to your site. You can find an engagement question using a question ID or by searching for the text of the question. I wanted to ask a question with the words dog and...
  4. Use a recommended question

    If you want the InsightStore to recommend existing engagement questions to use on your site, select the Use a Recommended Question sub-tab. Select any listed question, choose a weighting scheme , and select either  Page-Level Engagement  or  G...
  5. Question classifications

    Questions fall into three classifications. Only two classifications, value and profile questions, are used for research. Engagement questions The first question presented to a respondent is usually an engagement question. These questions are ...
  6. Creating a radio question

    Media partners can create and deploy (launch) radio (single-select) questions for their sites. (If matrix or checkbox questions are needed, please see your account manager.) Before creating a new question, please refer to the question creation g...
  7. Create a new question

    The  Create a New Question  sub-tab permits you to create and deploy a new engagement  question . Please do not use the  Select Question Sub-Type  field. It is being deprecated. Write the text of your question. The character...
  8. Introduction to question assets

    Have you ever needed to link to a question? Have you sweated trying to get a good image of the question, or spent way too much time figuring out exactly how to link to a particular question? Those days are over with the introduction of question ...
  9. IS2 for media partners

    Users from media partner accounts are able to do anything other users can do in the InsightStore, but they also have access to a few other functions. We've collected links to the articles about those functions here for your convenience. Getting...
  10. Media partner data export schema

    Updated 1 August 2025 The export is a multi-part, tab-delimited, compressed file set that is prefixed with observations . A sentinel file, _SUCCESS , should be found before ingestion by the media partner, as it indicates that the enti...