Updated Articles

  1. Adding and editing users

    The InsightStore is a great tool you can share with other members of your organization. All existing users appear on the Users page. To get to it, click on Profile , which is in the lower left navigation bar.  On the Profile ...
  2. Updating your user information

    If you wish to update your name or password in the InsightStore, use the Profile link in the lower section of the left navigation bar. Update user information Each field on the Basic Information screen is required. To change your f...
  3. Creating user groups

    User groups are used in the InsightStore to make it simpler to share dashboards and reports. To create a user group, click on Profile in the lower portion of the left navigation bar. Click on Your Organization , User Groups, and Create Us...
  4. Updating account information

    If you have administrative account permissions, you can update your organization's information by going to the Profile link in the lower section of the left navigation bar and selecting Organization . Basic Information If your organization's ...
  5. Accounts

    Your organization will be set up as an account by your account manager. If your organization has subsidiary organizations, those will be set up as child accounts. For instance, if Major Media owned multiple television stations or publications, it ...
  6. Introduction to account management

    The InsightStore's features make it easy to manage your account and its users. Accounts Switching accounts Updating account information Adding and editing users Updating user information Password reset requests Creating user...
  7. Attributes

    There are six attributes available in AudienceLens. Demographics : CivicScience obtains demographic information from consumers' direct answers to questions.  Location : Urbanicity is established through answers to questions. Geography is extrapo...
  8. Target customization

    The Customization tab under the target's settings has many fields. Changes here can wreak havoc upon your poll unit, so it's best not to change them lightly. In Article Polling has four options. None means that pinning of questions thro...
  9. What is an index?

    An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...
  10. Introduction to AudienceLens

    AudienceLens does just one thing and does it very well: audience analysis. It's an interactive tool that goes beyond aggregate data. It's designed for simplicity and ease of use. Within minutes, you will be able to dive deeply into the data to unc...