Updated Articles

  1. Interest attributes

    Interest  Attributes  Automotive   Frequently attends car shows Identifies car purchase influencers Currently owns or leases a car Expresses behaviors around car repairs Economy Frequent followers of financial...
  2. Purchase intent attributes

    Category  Attributes  Entertainment   Pays to watch entertainment content via website subscriptions Frequently goes to movies, sporting events, live music, or comedy events Automotive   Likely to buy or lease a...
  3. Attributes

    There are five attributes available in AudienceLens. Demographics : CivicScience obtains demographic information from consumers' direct answers to questions.  Location : Urbanicity is established through answers to questions. Geography is extr...
  4. Introduction to AudienceLens

    AudienceLens does just one thing and does it very well: audience analysis. It's an interactive tool that goes beyond aggregate data. It's designed for simplicity and ease of use. Within minutes, you will be able to dive deeply into the data to unc...
  5. What is an index?

    An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...
  6. Creating a radio question

    Media partners are able to create and launch radio (single-select) questions specifically for their sites. (If matrix or checkbox questions are needed, please see your account manager). Before creating a new question, please refer to the questio...
  7. Question classifications

    Questions fall into three classifications. Only two classifications, value and profile questions, are used for research. News/pop culture questions The first question presented to a respondent is usually a news/pop culture question. News/pop cu...
  8. Question creation guidelines

    All questions should: Be neutral and balanced, showing no bias Be sensitive to current events Use language recognizable to humans, not robots or professional survey-takers Have mutually exclusive answer choices - each answer option must be co...
  9. Poll unit admin tool

    After the poll unit is installed on your site, you may manage the instance through the poll unit admin tool. To do so, you must be logged in to the InsightStore 1 . The poll unit admin controls are displayed at the lower right corner of the poll...
  10. Pinning a news/pop culture question to your poll

    Using the poll unit admin tool , you can link to a specific news/pop culture question.  Sign in to InsightStore 1. The login page is at  https://www.civicscience.com/iqpoll/Login . Find the question you want to ask via the InsightStore questi...