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  1. Introduction to feeds

    A feed is a publication or group of publications to which questions are published. They usually represent topics like finance, parenting, science, and weather. Sometimes, they represent a geographic grouping, such as Pittsburgh or Texas. The ever...
  2. Backstop questions

    You may have seen certain questions more frequently than others and wondered why that happens. They are probably backstop questions. The poll unit loads news/pop culture questions first, followed by one or two value questions and then a profile q...
  3. View a crosstab

    You've created your first crosstab! Now, let's view it. We will use a very simple crosstab as an example.  Across the top are a series of checkboxes for these elements: row percentage column percentage percentage from expected row total col...
  4. Segment permissions

    Segment permissions determine who can use those segments. They fall into three groups. Syndicated segments belong to CivicScience. They are available for use by all accounts in the InsightStore. Shared  segments belong to CivicScience. They a...
  5. Reading the composition figure

    When you look at any AudienceLens tab, you'll see the Composition column beside the Index  column. So, what does composition represent? The composition is the percentage of the selected audience (not the baseline) for that attribute. In the im...
  6. Deploying a radio question

    To deploy (or launch) a radio (single-select) question in IS2:  Go to the question's Settings. Choose Deploy.  You'll see this screen. Choose who will be asked the question. If you want the question seen by all respondents, use the As...
  7. Exporting a Dashboard

    It is very simple to export your dashboard to a PowerPoint file. Simply click the  Export  button to the right of the dashboard's title. A PowerPoint file will be generated and downloaded. Before you hit that button, though, if you've used an...
  8. Dashboards webinar

    We hosted a brown bag webinar about dashboards on March 15, 2024. We discussed why you'd want to use a dashboard, how to design one, and how to create one. Your browser does not support HTML5 video. Here is the slide deck . ...
  9. Attributes

    There are six attributes available in AudienceLens. Demographics : CivicScience obtains demographic information from consumers' direct answers to questions.  Location : Urbanicity is established through answers to questions. Geography is extrapo...
  10. Purchase intent attributes

    The purchase intent attributes are as follows: Category  Attributes  Entertainment   Pays to watch entertainment content via website subscriptions Frequently goes to movies, sporting events, live music, or comedy even...