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To use segments, find the question you are interested in and click on its text to reach the question page. Click on the Filter Question heading, then on Segments . You will see the Segments dropdown to the right. Click on it and scroll throug...
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User groups are used in the InsightStore to make it simpler to share dashboards and reports. To create a user group, click on Profile in the lower portion of the left navigation bar. Click on Your Organization , User Groups, and Create Us...
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Your organization will be set up as an account by your account manager. If your organization has subsidiary organizations, those will be set up as child accounts. For instance, if Major Media owned multiple television stations or publications, it ...
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Last Updated: 07/19/2024
in AudienceLens There are six attributes available in AudienceLens. Demographics : CivicScience obtains demographic information from consumers' direct answers to questions. Location : Urbanicity is established through answers to questions. Geography is extrapo...
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Last Updated: 07/18/2024
in AudienceLens
An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...
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Last Updated: 07/18/2024
in AudienceLens
AudienceLens does just one thing and does it very well: audience analysis. It's an interactive tool that goes beyond aggregate data. It's designed for simplicity and ease of use. Within minutes, you will be able to dive deeply into the data to unc...
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Last Updated: 07/10/2024
in AudienceLens
Interest Attributes Automotive Frequently attends car shows Identifies car purchase influencers Currently owns or leases a car Expresses behaviors around car repairs Economy Frequent followers of financial...
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Last Updated: 07/10/2024
in AudienceLens
Category Attributes Entertainment Pays to watch entertainment content via website subscriptions Frequently goes to movies, sporting events, live music, or comedy events Automotive Likely to buy or lease a...
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Questions fall into three classifications. Only two classifications, value and profile questions, are used for research. News/pop culture questions The first question presented to a respondent is usually a news/pop culture question. News/pop cu...
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Last Updated: 05/08/2024
in Poll unit
It is possible to utilize Google Tag Manager (GTM) to inject a tag of custom HTML based on a trigger. First, create a custom HTML tag: Next, insert the poll unit integration code from the InsightStore or provided by the account manager. ...