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Updated Articles

  1. Deleting a question

    Before a question receives any responses,  an administrator can delete it . To do so, go to  Question > Settings > Edit . If I wanted to delete question xxxxxx, I would go to  https://insightstore.civicscience.com/questions/ xxxxxx /settings/e...
  2. Respondent menu

    You might have noticed the three dots in the upper-right corner of the poll unit (see the green square). It opens the respondent menu.  This respondent menu allows respondents to remove any of their answers from our datab...
  3. What is DataScribe?

    DataScribe is CivicScience's answer to your site's need for fresh, relevant content. Drawing on our database of over 600,000 poll questions and 5 billion consumer insights, it uses AI to write news articles about the latest trends.  DataScribe is...
  4. Purchase intent attributes

    The purchase intent attributes are as follows: Category  Attributes  Entertainment   Pays to watch entertainment content via website subscriptions Frequently goes to movies, sporting events, live music, or comedy even...
  5. Interest attributes

    The interest attributes are as follows: Interest  Attributes  Automotive   Frequently attends car shows Identifies car purchase influencers Currently owns or leases a car Expresses behaviors around car repairs ...
  6. Introduction to AudienceLens

    AudienceLens does just one thing and does it very well: audience analysis. It's an interactive tool that goes beyond aggregate data. It's designed for simplicity and ease of use. Within minutes, you will be able to dive deeply into the data to unc...
  7. Attributes

    There are six attributes available in AudienceLens. Demographics : CivicScience obtains demographic information from consumers' direct answers to questions.  Location : Urbanicity is established through answers to questions. Geography is extra...
  8. What is an index?

    An index is a statistical measure used to compare the concentration of a characteristic within a target audience to a reference population. It can help us understand the relative signification of a trait, behavior, or attribute within the target ...
  9. Reading the composition figure

    When you look at any AudienceLens tab, you'll see the Composition column beside the Index  column. So, what does composition represent? The composition is the percentage of the selected audience (not the baseline) for that attribute. In the im...
  10. Segments webinar

    On February 15, 2024, we had a lunch-and-learn webinar on segments. Here's the video! Your browser does not support HTML5 video. Here is the slide deck . ...