Segments in IS1

A segment is a group of respondents that match a specific definition. Segments can be defined by responses to poll questions and/or geographic location.


Creating & Sharing Segments in IS1
Naming the Segment The first thing you will need to do is give your segment a name. Try to be as descriptive and transparent as possible.  For example, a segment defined as  United States, Female, Aged 18 to 34, goes to movies at leas...